Inspired by Dazed magazine's 2025 gift guide, I decided to curate my own list of the very specific, very dramatic personalities that coloured our year and help you shop for them without losing your mind or your budget. The holiday season is well underway, which means it's time for the annual test of whether we genuinely know the people in our lives… or whether we’ll panic-buy a candle and say with fingers crossed, "It's the thought that counts."

Still, nothing beats the feeling of nailing someone’s gift. So this guide spotlights the characters who defined 2025: the performative males, aesthetic maximalists, the chronically online, and everyone in between.

If you don’t recognise these archetypes, congratulations you escaped the pull of IG reels and TikTok? Either way, may this guide spark an idea, a laugh, or maybe a gift you keep for yourself (you deserve it!). Let’s begin.